Privacy Policy

Effective Date: 27 November 2025

Carmela Group Limited (“the Company”, “we”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use carmelafashion.com (the “Website”).

Scope

This Policy applies to all business customers and their authorised users who register, place orders, browse, or contact us via the Website. The Website is a B2B wholesale platform restricted to professional buyers aged 18 and above.

Data We Collect

Company information (name, registration number, registered address, VAT number if applicable)
Contact person details (name, title, telephone, email)
Account data (login email, encrypted password)
Order and transaction data (order number, items, invoice/delivery address, payment method)
Website behaviour (IP address, browser type, pages viewed – via Google Analytics)
Communication records (emails with customer service)
Marketing preferences

Purposes of Processing

To process and fulfil orders
To provide customer support
To verify identity and prevent fraud
To send transactional emails and invoices
To analyse website usage (Google Analytics)
To send marketing communications (only with your consent, via Shopline’s built-in system)

Legal Basis (for users in France and the EU)

Performance of contract (order fulfilment)
Legitimate interests (fraud prevention, analytics)
Consent (marketing emails)

Data Sharing

We only share data with:

Shopline (platform and payment provider)
SF International (name, address, phone for shipping)
Google Analytics (anonymised)
Professional advisors (only when legally required) We never sell or rent your personal data.

Retention Period

Order/transaction data: 10 years from last transaction
Account data: deleted 30 days after account closure
Marketing lists: removed immediately upon unsubscribe

Your Rights (especially for individuals in France/EU)
You may contact contact@carmelafashion.com at any time to:

Access, rectify, or erase your data
Restrict or object to processing
Data portability
Withdraw marketing consent
Lodge a complaint with the French CNIL

Security
We use SSL encryption, firewalls, and regular security audits. However, no internet transmission is 100% secure.

Cookies
We use essential, analytics (Google Analytics – IP anonymised), and marketing cookies. You may refuse them in your browser settings.

Updates
We may update this Policy from time to time. Significant changes will be notified by email.

Contact
Email: contact@carmelafashion.com Tel: +852 5115 7176 (Hong Kong) / +33 6 10 98 43 05 (France)

Carmela Group Limited – Hong Kong registered company